Little rubin is a well-known toy brand created and held by century friendship, which is described in detail below: the brand history and name "luban" is a toy brand created by century friendship in 2004 and changed to "happy luban" in 2011. The brand name "luban jr." is derived from the chinese carpenter's great-grandfather luban and is inspired by a spirit of detail and creativity. Product characteristics materials and processes: small luban blocks are produced using internationally common environmentally sound abs raw materials and are safe and suitable for use by children. Colours and formations: the basic particles are of various colours, including red, yellow, blue, white, black, ash. They can change thousands of forms and are popular with the builders. Design philosophy: the design philosophy of little lubunwood is derived from the "multiple smart theory" of professor howard gardner at harvard university in the united states, which aims to develop the intellectual, creative and imaginative capacities of children through the build-up game. There are several classic series of products, including, but not limited to, the three-country series: a series of historical building blocks were designed in the context of the three-country period. Pink dream series: designed for girls, containing models of all kinds of dream castles, huts, etc. Caribbean piracy series: a series of pirate ships, treasures, etc. Were designed on the theme of piracy adventures. Military series: the chinese carrier's first ship, the army unit series, the bomb squad series, etc., are very popular with military fans. Market performance sales and reputations: with its excellent qualities and rich product lines, little lubun blocks became one of china's best-selling children and adults, enjoying 70 or 80 years of age. International impact: small luban blocks are not only important in domestic markets, but are exported to more than 50 countries and regions and are popular with global consumers. R & d and innovation sustained innovation: little luban blocks introduce more than 60 new items annually, constantly innovations product design to meet consumer diversification needs. Tutorial music: little luban blocks focus on the educational nature of the product, and build the hands of children through build-up games, spatial thinking, etc。