Maplewood was established late in 1997 as the only professional academic bookshop in zhejiang province. Its “academy + coffee + sharon + club + network” new business model has gained greater domestic impact. In 2004, maplewood was rated by the municipality as the only bookshop of the highest quality of life in hangzhou. At the same time, maple forest night is also the only specialty store in zhejiang in a 100-year-old commercial publishing house. At the university of zhejiang, near the west creek campus, there is a bookshop, which seems to be a humble man, which is moving away from the book world. The founder, zhu seung-hwa, graduated from the faculty of economics at xiamen university in 1996 and was selected as an investment analyst by a well-known consortium of zhejiang. Less than a year later, he abandoned this position, which was enviable to many. He gave up for a better choice — he borrowed $50,000 from his friends to start a bookshop. Over the years, the number of bookstores in hangzhou dropped from over 700 to over 500, while maple forest nights became better. He has now opened chains in ningbo, jinhua and kashin, and has opened bookstores in beijing next to the north — he has to follow a chain road. “mailwood night” is a very distinctive academic bookshop, which follows a course of business dominated by the humanities and the classical academic books, with its readership located in a group of students with higher education, university teachers and cultural workers. A lot of too professional books can't be found in other bookstores, always here. As a result, maple forest night has become a frequent place for university students and specialist professors in hangzhou city。