The book is part of the kunming xinjiang group ltd. And is a chain of distributors that operates mainly in books, audio and video. Since its establishment in 1991, the company has maintained the concept of “culture, integrity and the world” and has continuously expanded its network of services by establishing 71 book chain cities in yunnan, sichuan, guizhou, hunan provinces and phnom penh, laos, vientiane, malaysia, mandalay, myanmar, colombo, sri lanka, kathmandu, nepal, chiang mai, thailand. The consortium operates a total area of 160,000 square metres, operates more than 350,000 books and employs more than 2,200 people. The outgoing new zealand documentation agency has become an important platform for disseminating chinese culture and enhancing cultural exchange and cooperation with foreign countries. The company has been identified by the ministry of public information and the ministry of national commerce, the ministry of culture, the ministry of finance and the general directorate of press and publications as the “national cultural export priority enterprises”, the phnom penh and vientiane instruments bureaux, respectively, as the “national cultural export priority project”, and has been honoured with the “advanced publishing unit of the third china government prize”, the fifth national service for farmers, the service for grassroots cultural construction and others. While advancing the book chain, shinichi group has responded positively to calls from the party and the government to participate in the construction of a new socialist rural area, investing in the development of the peach industry in yunnan ri river, the world's three heritage sites, and bringing local farmers out of poverty and wealth. The book, "li yongxie" “li yongxie" — representing the best wishes of 47 million sons and daughters of all ethnic groups for the sixth consecutive year of national celebration and reception — has been widely praised by high guests from china and from abroad, and has been given to the heads of the six countries of cambodia, laos, myanmar, malaysia, sri lanka and korea, with china's goodwill towards their friendly neighbours, as “the fruit of love and friendship” between china and the countries of the world. A new dimension was added to the demonstration of the development strategy for yunnan's green economy initiative. The core cultural values of the group are: to strive to be an enterprise that promotes human civilization and progress to achieve its own values and that is highly in harmony with society. The group is investing in the construction of a socio-cultural public good project, the sakayama collection, which is under construction and covers an area of approximately 1,600 acres and a total of approximately 80,000 square metres, with a maximum collection of about 20 million books. The built collection will become the world's largest collection, a uniquely attractive cultural exchange platform and a cultural resort。