The pioneer bookshop, affiliated with the nanjing spearhead corporation for limited responsibility for book culture dissemination, is a bookshop operator, mainly involved in the management and operation of the chain of booksshops, providing readers with reading services through the cultural creative bookshop business model on the theme "academies, cultural salons, art galleries, films, fashion." the nanjing pioneer bookshop, founded in 1996 in nanjing, is a well-known private academic bookshop in the country. Since its creation, it has explored a model for the operation of cultural creative bookshops with the theme "academies, cultural salons, coffee, art galleries, films, music, creativity, life, fashion" as an open, exploratory and shared public platform. Its architectural elements, religious ties, and humanistic bookshops have attracted a large number of readers, both domestic and foreign, to make it an important cultural landmark in nanjing. The pioneer bookshop, a prominent cultural business card in nanjing and the largest humanities and social science professional bookshop in jiangsu, is the fruit of the collective will of the nanjing people to forge not only the pioneer-style humanist brand, but also the spiritual and intellectual qualities of the nanjing people. The nanjing pioneer bookshop was rated by nanjing citizens as one of the 12 cultural business cards, and was hailed as "the most beautiful bookstore in china" and won the china best bookstore award in 2009, which students at nearby nanjing university have kindly called "the great second library of nanjing". In 2013, cnn featured the pioneer bookshop, known as the china's most beautiful bookshop. In march 2014, bbc rated the world's top ten largest bookshops. In june 2015, the british guardian rated it "the 12 most beautiful bookstores in the world". In august 2015, cnn selected 17 of the world's coolest bookstores, including the pioneer bookstore. In march 2016, the united states national geographic rated the world's top 10 bookshops, the nanjing pioneer bookshop, the only bookshop in asia. As of may 2017, a unique view of the main shop, which has been transformed into a parking garage, is located in the first-hand bookshop area, the creative products fair, the pioneer art cafe, sharon's activities section and 12 branches in the three departments。