In order to further strengthen the organizational direction and coordination of reading activities for the whole population, to enrich the content and means of such activities, to create a favourable atmosphere of public opinion and civilisation in society, to improve the moral and cultural qualities of the nation and to promote economic and social development, the “reading for all” campaign was launched in 2006 with the joint advocacy of the central civilization office, the press and publication department, the ministry of culture, the general directorate of radio and communications, the general department of the liberation army, the communist youth league, the general union of trade unions and the national women's federation. The hauling club has been a brand-new brand that combines books, water bars, cultural creative products, cultural value-added services, and chengdu's 24-hour bookshop, which officially opened in chengdu in 2012. To target the general public, to focus on cultural activities, to do genuine universal reading, so that everyone who wants to express and share can stand on the stage. The hollow club bookshop has been working on a new way of life for cultural exchange and sharing, with the goal of the city living room, to bring a new quality of book life to a growing number of citizens and even to the province. Four shops have been opened in the city and are planned to increase to 10. It is also planned to invest 150 million yuan over three years in the establishment of 100 similar bookstores throughout the province, and is currently seeking the participation of businessmen throughout the country。