Brand description: “the national school also” is part of a non-border education programme targeting children aged 3-12 and their parents. Its business model is shifting from online providers of traditional cultural content to one-stop cultural service platforms. The “also national school” product was initially set as an ip-based + national educational audio, linking 17 of the country's teaching materials with the adventure of “aliens again”. At present, the brand has become known as " another three words " , " another voice book " , and " sister xiao jiao of the national school of sciences " . The national school of learning has been visited through precision community operating routes, and has worked with parent gangs, intelligent trees, etc. To become its content-paying partners. In the future, the "also state school" will try to create branding through a combination of online and offline: online, providing content-paying products for platforms such as himalayas and tombo fm; further digging up "and also" ip values, developing derivatives such as video animation, games, etc.; and underline, providing member value-added services, further widening of the camping channel through a series of offline activities such as the sharon lecture. There are more than 20 platforms in the traditional culture series of "new national schools" with more than 10 million internet-wide broadcasts, more than 100,000 fans and more than 20,000 paid users. A unique strategic agreement has been signed with himalayan for the forthcoming launch of the " another chinese poetry " , which will be more relevant to primary school teaching and will also plan to access school resources. At the same time, the national school of learning will work with the education of the current group of funders in order to move the content towards the point of destination. In addition to the traditional cultural content of children, the national school has also designed a form of child-rearing product based on the needs of parents of all ages to acquire knowledge of child-rearing. The founder, liu liu, has now been introduced and the national school has been following a fine-tuning community operating route, working with many vertical platforms to deliver products directly to parents ' communities for clients, with more interactive and sticky users, and preparing for the introduction of a fee-paying component for psychologists. In the context of the policy benefits of traditional cultural education, there is also a proliferation of relevant educational products for children at the initial stage. With respect to competition in the market, liu now believes that the products on the market are still dominated by real people, individual independence ips, and national schools have created animated ip that is closer to the children and more powerful。