The “françois light” brand, which originated in 1911 from its french trademark “lumière de france”, meaning “france's light”, was introduced into china in 2008 as a 100-year wine bar brand that owned a traditional, high-quality wine production area, such as burgundy, bordeaux and longerdorf. (c) the creation of an industry-wide chain of quality control and experiential service model that strictly controls production, logistics, storage, marketing and services. In france, there are 17 investment and strategic cooperative liquor stores, ensuring that more than 50 cents of all products are imported in original french bottles; the french light “brand wine experience store” model has become a new value bar in the imported wine industry, with over 1,000 brand experience stores nationwide. In 2017, light of france set up the “françaçais pour l'environnement” (france's light wine training centre) to qualify for two internationally certified training courses for british wset drinkers and french cafa waiters, which has trained a wide range of specialized wine professionals for national partners to provide high-quality professional services for consumption. France's light wine has been recognized and honoured by chinese consumers for many years, and has been awarded the asian brand award, the china (industry) top ten impact brands, and the hong kong wine international award. The french light has been praised and acknowledged on numerous occasions by the french government and the french consulate, which in 2014 helped france, nice and xiamen, to form a friendly city, to contribute for many years to the international photo season in arle, france, and in 2018, to the celebration of the french brand, in which the chairman of the french light group, together with mr. Jean-pierre raffarin, former prime minister of france and current special envoy of the president, co-edited the french light of morgan's dry wine. In recognition of the french light's promotion of the french wine culture, in 2016 the president of the french light received the order of the knight rurad of france, and in 2019 the award of the china wine windsor's “creately popular wine brands for 2018”, the french light will continue its mission of “promoting the culture of wine, leading the consumption of wine, advancing the culture of healthy wine”, furthering the vision of “making life taste better”! In 2020, at the 15th asian brand festival, france's light company won two prizes: “china's annual innovation enterprise 2020” and “china's ten leads” (wine). France's light wine is not only for business, but also for charity. From 2011 to 2020, france's dream fund for the study of light education funded over 800 university students to complete their university dreams and assume social responsibility for enterprise development. For 14 years, france's light has insisted on two central concepts, namely, origin, ecosystem-wide chain regulation, experience services, and value-added services. Under the second decade, the french light will combine more resources to optimize product lines, consolidate existing distribution channels and open up more online channels, and bring the concept of wine consumption and culture of quality more quickly into the public eye, so that chinese consumers can enjoy an elegant, healthy, fashionable and tasteful lifestyle。