The “françois light” brand, which originated in 1911 from its french trademark “lumière de france”, meaning “france's light”, was introduced into china in 2008 as a 100-year wine bar brand that owned a traditional, high-quality wine production area, such as burgundy, bordeaux and longerdorf. (c) the creation of an industry-wide chain of quality control and experiential service model that strictly controls production, logistics, storage, marketing and services. In france, there are 17 investment and strategic cooperative liquor stores, ensuring that more than 50 cents of all products are imported in original french bottles; the french light “brand wine experience store” model has become a new value bar in the imported wine industry, with over 1,000 brand experience stores nationwide. In 2017, light of france set up the “françaçais pour l'environnement” (france's light wine training centre) to qual...