The nahotai children's fit club has focused on building the first body of physical training and sports education institutions for collective fitness, aesthetics, artistic gymnastics, etc. In the packaging and surrounding areas, and has developed a sub-marketing programme aimed at rapidly opening up the market for physical training of children, increasing turnover and branding in the coming year. The programme is carried out in detail in four areas (4ps) of product strategy, pricing strategy, distribution strategy and promotion strategy. The design of the product is based on the child's fitness training and is aimed at the development of artistic and gymnastic skills, with emphasis on the child's physical training and artistic development. The pricing strategy is based on differential pricing and psychological pricing for high-income families in our city. The distribution strategy is based on a combination of direct sales with group agents. Promotional strategies are carried out through advertising, online promotion, offline promotion and promotional activities in four main ways, with wide coverage, high implementation and facilitating the opening of targeted markets。