Idea tank, affiliated with the east end holdings, has been exploring the integration of light education products into children's entertainment scenes for many years. Toy experience is used as a vehicle for integrating steam's super-scientific educational philosophy, enhancing children's ability to solve their problems, to think innovatively, to be creatively, and to develop a comprehensive child's upbringing, thereby enhancing their overall competitiveness. The business model of dinosaur aidideatank has abandoned traditional retail thinking and, in the age of big data, it labels every user, manages emotions, and provides more selective consumer scenarios for users in limited space. In combination with the steam super-scientific educational philosophy, the model of super-scientific experience. The idea of a brand of dinosaur eddie in idea tank moves consumers. "accompanying to grow up is the best love." for reasons of work, many parents have little time to accompany their children, go out on weekends alone, and delay the learning and intellectual development that children need to grow up. Ideatank dinosaur eddie captured the pain of his family and met the need for his children to be with him. Model innovation, sharing business results ideatank, edi, a dinosaur, has explored the consumption needs of parents, not only through a combination of education and play, but also through a secondary marketing of parents, which, on the basis of deep-seated escorts to the economy, locks their parents in and around the mall, centralizes user resources and produces more business value。