It responds to new retail trends and creates a platform for direct interaction between readers, bookshop operators and readers. In the form of books, music, food and cultural activities, new urban lifestyles are shown to the general public, with greater returns to bookstores through a variety of services linked to different areas of business. The product feature - creative + life - is a product selection concept based on the concept of "pretty, good quality" that attracts youth as a target group, with both collection value and practicality, weekly new products, targeting the elite consumer class and universality. Consumers can view the commercial city through their mobile phones and select their preferred goods, so that they can list online and collect them from real stores, easily and quickly。