“fun”: is a translation of the “fun”; her chinese message is: “love” means love, which integrates with the business concept “careful decision to succeed” and “respond to confucianism”, which conveys a moral understanding of caring for others; and “the trade in brands is a domestic textile industry, reflecting the exclusive and professional side of the brand. In addition, *swissing “with “reconciliation” and “love” with the classic words of national science, “reciprocate with love and good for those who love” and with the philosophy of life, which implies first-in-time, first-in-time, first-in-time rewards, is the core corporate value of “the enrichment expression of happiness and dedication”. Ifun loves, a home-made brand inspired by hong kong, insists on making affordable, fashionable and healthy products. More than 100 new items are introduced each year to provide customers with a fresh feeling in their bedrooms, design styles that go beyond traditional home-swing patterns, integrate fashion styles with bedding designs, and create a fashion for bedding. In its unique brand positioning, ifun has been focusing on “facility and quality at low prices” at civilian prices, attracting the purchase of mass consumption groups while rapidly gaining market recognition. Accurate analysis of the current state of the market boldly predicts that the future of the market has changed people’s lives and market patterns into a bedding fashion! As china’s retail market continues to grow, the chinese spindle industry has matured. From the import period, the home-swing industry has now entered the home-swing industry into a long-term end. Consumer loyalty to branding changes as consumer awareness of home-swing products increases. Consumer awareness and loyalty to the brand of an industry are constantly increasing, i. E., the process of industry maturity. At this stage in the home-swinging industry, the home-swinging industry becomes a long-term end, and only by creating differences can the future be truly won. Pure bedding stores are not a real trend in industry. So many branding shops now highlight a lot of problems, with a single product type; a vague product mix; a lack of clarity in the breakdown of market plans; a similarity of brands; price wars, promotion wars, and many brands. At this stage of the industry bottlenecks, only the innovation terminal can keep the branding shop on track. It focuses not only on product-based innovation and specialized development, but also on a great deal of experience in product combinations, product categories, etc. It's important that the future shop integrates more of the product elements, and that the consumer feel the type of product you're looking for in order to have a strong desire to buy! Most brand-homogenized operations in the home-knocking industry push the whole industry into a bottleneck. Only innovation, and only the creation of differentiated operations, is the way out. And not only is it ready, but it's ready, so let's go together and start a new course in the spin-off industry。