The jiangsu people's book office books and culture ltd. Is mainly involved in the management and operation of investments in book chains (city) throughout the country. The popular book office brand originated in 1927 and is known as the popular book office's printing house, located on shanghai road. ** the brand was discontinued until 2003, when mr. Mu bing wen, the founder of the popular books bureau, was reactivated, and a private bookshop, the popular books office, was on the march to open a former flagship shop, nanjing city, at new street, in the heart of nanjing city. Since its opening in 2003, the "people's books" brand has become known to the public at large, and research has shown that 1 out of 16 nanjing citizens knows the people's books brand, that every 8 people across the new street know the location of the new and old flagships of the people's books bureau, and that their stores are one of the local cultural landmarks. There are also a group of loyal members who have grown up with the pbo, and the total number of registered members has so far exceeded 1 million, which is the main driving force behind the pbo. Of these, 325,000 are active members, whose share of book purchases has reached 70 per cent. The average annual purchase of 14. 8 books by a member of the popular book office is far above the national average. Since 2012, the pbo has adjusted its strategic goals to include a higher ranking in the private sector, increasing its investment scale, and making a major innovation in the real bookshop model. The pbbo has become china's leading bookshop brand. To date, the pbo now has nearly 30 houses of all types in the regions of jiangsu province and shanghai, including the flagship shop, nanjing city book shop, and a number of stores, which in 2014 and 2015 were rated by the press and publications bureau of jiangsu province, the shanghai city press and publishing office as jiangsu zui american bookshop, and shanghai zui american book shop, respectively. The products of every new bookshop are like the birth of a new life, with the courage of a shell, the pride of a new life, the profits of four states, and great interest in industry and the media. This is not just a good start, it is a recognition of value. The popular bookstore is designed to "make bookstores near them, make bookstores more creative, make reading more tasteful."。