H. E. Cature cat, affiliated with shanghai-hairford-eber biotechnology ltd., announced the completion of a multimillion-dollar pre-a round of financing for pet care, driven by material technology, with source-star capital, challenger capital and investment, which will be used mainly for market promotion and branding. It is known that the cature shell was financed by the golden capital angel in shanghai in september 2017. The founders** believe that the buyers and users of pet products are separated and that most entrepreneurs “design-driven products” are designed to locate their lifestyles and meet the needs of buyers. There are few teams capable of “technology+design-driven products” to meet bottom needs of pets. Cature shells build care products based on long-standing experience of material technology and products, targeting the “psychological burden” on their owners during rearing. The success of the current round of financing bodes well for the approval of the project direction and team, helping the team to develop the ideological boundaries of pet consumer goods and allowing the cature shell to go further in the area of pet care. The cature shell's sub-brand, her royal highness cat, uses the leading industrial wood fibre technology for pets, provides a high-end puddle catacomb for scavengers, perfects the “smelting, dustless, light” feature, and for eight months the team has kept up the pace of monthly upgrades to improve product technology and improve product experience. According to the information received, china's cat sand market was over 5 billion in 2017, with more than 100 brands in the market, most of which were line-line “go-through” and many store brands with low-quality or excessive emphasis on packaging design, new bottled and old medicines, and lower value for sex。