Brand description: heining solar science and technology ltd. Is a professional research and development, production and sale of solar energy, located in heining city, zhejiang province, a well-known tourist destination in yangtze tribune, east of shanghai and west of hangzhou. Heining solar water heater is the main market-oriented brand of heining solar technology ltd., which has advanced production technology and advanced production equipment and, in cooperation with well-known universities, has introduced and applied new and internationally advanced energy technology, laying a solid scientific and technological foundation for the creation of a century-old fine. The company, with its new energy technology and development leading it, constantly upgrades the quality of its products and focuses on the concept of “people-centred, quality-centred”, focusing on the production process and strengthening production processes in order to win a larger customer-satisfactory service. Work hard to: be sincere, committed, focused, attentive, patient and responsible. As in the past, we will continue to innovate and dedicate ourselves to old and new clients at better prices and better quality. It's for the conservation of solar energy! In december 2006, the company's owner, mr. Shen zui, suffered a month of hardship. Since the establishment of yang zilong solar company in 2002, market operations have started with one brand, resulting in a loss of nearly $1 million over two years. Is a brand too low for risk? Shen is in deep mind. After zui, shen felt that, with a few brands, the enterprise’s development would be perfected at 180 degrees – one brand lost, others always earned, so that a few more brands would be “win” overall. As a result, shen quickly embarked on a multibrand strategy, namely, the top brand is the dragon, the middle brand is the dragon and the lower brand is the three brands of the hong kong emperor. Full of expectations that this will be the case and that the solar energy company will develop significantly over the next two or three years, making even a “battle full”. But it is inconceivable that, two or three years later, yang zilong solar technologies, instead of changing the “breathing” situation, which had previously gone wrong, has “strengthed” into the “smuggling” of business operations. Unprofitable single-brand operations, with many brands operating at even greater cost, have left shen in a state of total disavowal of what he once was proud of, and have almost lost confidence in the company’s future. At that time, shen called the writer and asked, “doesn’t mr. Chen? I would like to ask you a question, do you say that our solar industry is a single brand strategy or a multibrand strategy, and how can it be a healthy operation for a brand name?” in fact, this “mixage” plaguing mr. Shen's loss of confidence in the company's development has led to the development of a number of solar energy enterprises. So what is the difference between a single brand operation and a multibrand operation, and which would be better suited for ying zilong solar. We have conducted the following brief comparative analysis: general shen has summarized the course of the years and has summarized some of the points of interest in the direction of the brand, as well as the teaching and business development guidance of mr. Chen anh-shin. 1. Recognition of brand operations and of the corporate culture of the company. 2. There is a certain economic strength and business philosophy. 3. Be familiar with the target market and have better interpersonal resources in the target market. 4. The ability to establish the corresponding branding stores as required by the company. • commodity planning and procurement; equipment, business supplies; renovation programme; conducted with company approval. Reimbursed on the basis of photographs of the event and receipts sent back to the company, which paid off the purchase price. 2. Support for the renovation of specialized shops: the distributors set up, as required by the company, a special solar-powered shop with an area greater than or equal to 60 square metres and a subsidy of $5,000 for renovations in accordance with the company's renovation standards; $6,000 for renovations in an area greater than or equal to 80 square metres; and $7,000 for renovations in an area greater than or equal to 100 square metres. The above amounts were returned twice in one year in the form of goods after receiving and inspection by the exclusive store. 3: pilot support: all distributors who have paid a brand market bond in the current year, the company provides a new product sample (the number of which is based on the actual presentation, approved by the marketing director; excluding special price machines, assistive parts) at a retail price of 50-50%, and the prototype does not enjoy any policy and does not charge the price。