Chevy is one of the world-renowned automobile brands of general motors, and has been a reputational industry for over 90 years for producing safe and reliable automobile products. The shanghai general motors incorporated the concept of indigenous design and adaptation into the chevy cars, and the pan asian motor technology centre ltd., which used to be a localized adaptation of vehicles such as junway and kai, has completed the localization design and adaptation of the chevy motors, with stable product performance and qualified economics becoming a common feature of the chevy automobile products. The shanghai general motors (shanghai general motors) production base in taiwan is designed for the special features of the chevrolet cars. It is fully integrated into the integrated management of general motors in shanghai in terms of product planning, manufacturing, procurement of components, etc., and keeps them at the same level as general motors in shanghai in terms of manufacturing processes, product quality, management models and even business concepts. The procurement system, on the other hand, is implemented in full compliance with the existing shanghai general motors standards, ranging from the testing of suppliers to the rigorous testing of the products supplied, to the promotion of reliable product quality and the fundamental interests of consumers. Distinguished from the shanghai general motor buick sales shop, chevrolet will be a sweet and friendly style, giving customers a sense of homecoming. For example, the salespersons of the chevy cars do not wear a suit, replace it with a casual dress, scientificly managed, and the younger sales team have more of a dynamic potential for their brand. Seventy per cent of chevrolet car dealers will come from bek dealers who have been working with general motors in shanghai for many years, and their mature pre-sales and post-sales experience will provide more friendly services to car buyers. In response to the general consumer interest in after-sales services and the price of spare parts*, a series of well-targeted and friendly service initiatives, such as called services, sales consultants, and free maintenance, have been designed to increase/increase the "price of chevrolet parts will be competitive". In the future, the after-sale service centre of the shanghai general motors chevrolet will also provide more surprises to users and provide a truly customer-friendly service. Since its inception, the shanghai general motors have been committed to becoming a competitive domestic automobile enterprise, with confidence in its multi-brand and full-cycle strategy and its ability to continuously create and develop new sub-markets based on competitive advantages ranging from brand names to products, from development to manufacturing, from marketing to differentiated systems of services. This advantage will continue on the chevy, which will certainly be a car purchase guide for ordinary consumers。