The project describes altomy as a globalized product-circulation enterprise founded in 2009, operating in 26 countries and regions around the world, including korea, as of december 2022. Since the start of the business, the company has been operating under the consumer-centred concept of its founder, president park han-kyu, with the principles of good quality, overvalue prices and a leap forward. At the same time, innovative thinking about customer success as an enterprise's objective, with a culture of principles at the centre, a culture of co-development and a culture of sharing as the centre of business, serves as a basis for consolidation and sustainable growth. In 2021, altomy's sales amounted to $1. 84 billion, with more than 15 million registered members. Consumer-centred marketing in altomy, where consumer-friendly products are carefully selected for sale, creates a distribution channel that competes with department stores, supermarkets, television shopping and online shoppi...