Launched in 2001, after many years of development, it has evolved from a small convenience store to a large chain of convenience brands with 20 subsidiaries. The brand's doors are widely distributed in zhejiang, jiangsu and anhui, which number more than 3,300 and are among the leading enterprises in china's convenience chains. The success of a full brand has benefited from its innovative business model and business management philosophy. The brand focuses on providing high-quality goods and services to meet consumer needs. At the same time, top-of-the-art brands focus on developing new markets and enhancing brand image, increasing brand visibility and reputation through increasing branding and marketing. In addition, full brands are also active in the public good and show corporate social responsibility and values through donations and sales. Overall, a full brand is a chain of convenience stores with wide influence and reputation, and there is still much room and potential for development in the future。