Urbanrevivo (abbreviation: ur) - fashion**. The ur uses the concept of “sensor pleasure, fashion” as a brand, transcending traditional fashion thinking and creating “light fashion” brand positioning. The ur has the capacity to design goods at the front line of fashion and to strike a perfect balance between quality and value, working to provide global consumers with a perfect shopping experience of comfort and luxury, innovation and intelligence. Ur is the creator of fashion values and, more importantly, the innovator of the fashion industry, introducing the brand idea of playfashion, which seeks to share interesting, new, cross-cutting contemporary fashion thinking with consumers so that everyone can create their own fashion style. The ur was created in 2006 with fast-fashion dna as the core of operations and management. Ur launched a brand group strategy to move forward in the process of internationalization of brands, using singapore as the basis for the roll-out of overseas markets such as the united kingdom, the united states, france and japan. The ur will continue to grow at the rate of 60-100 shops per year, and it is expected that the number of domestic and foreign stores will exceed 400 by 2020, with over 10 billion businesses. In the future, the uur will work tirelessly to provide the world's consumers with a fast-paced fashion experience, creating an internationalised uur empire. Since its inception, all operations and management have been explored and developed with fast-fashion dna at its core, and brands have been characterized by luxury stores, product abundance, rapid renewal, and cost-effectiveness, highlighting the business philosophy of product ownership. The global ranking of ur using buyers to lead product design development is based on the concept of leading fashion development management, with buyers ' teams located in the centres of fashion in paris, london, milan, new york and tokyo conducting cutting-edge collections of fashion trends, keeping ur products at the height of the tide and giving the public easy access to high-quality fashion at reasonable prices. The highly rapid supply chain management system of ur ensures rapid procurement and production of goods, rapid distribution and allocation, rapid sales and feedback, and the efficient operation of the entire supply chain, achieving a seven-day global ranking with lead time, two updates per shop per week, the introduction of 10,000 new items per year, allowing consumers to experience fashionable, easy to match and quality clothing in advance。