Urbanrevivo (abbreviation: ur) - fashion**. The ur uses the concept of “sensor pleasure, fashion” as a brand, transcending traditional fashion thinking and creating “light fashion” brand positioning. The ur has the capacity to design goods at the front line of fashion and to strike a perfect balance between quality and value, working to provide global consumers with a perfect shopping experience of comfort and luxury, innovation and intelligence. Ur is the creator of fashion values and, more importantly, the innovator of the fashion industry, introducing the brand idea of playfashion, which seeks to share interesting, new, cross-cutting contemporary fashion thinking with consumers so that everyone can create their own fashion style. The ur was created in 2006 with fast-fashion dna as the core of operations and management. Ur launched a brand group strategy to move forward in the process of internationalization of brands, using singapore as the basis for the r...