I. Brand background: the cadi gorg brand was created in 1999 in a beautiful fashion, paris, and later developed in the country to become a prominent brand in low- and medium-sized footwear. Brand positioning: the cadigau women's dress is mainly aimed at fashion-sensitive urban women, creating new luxury fashion brands of high quality. Design concept: cadico, from design to production, has continued to design and innovate more products based on inspirational, fashionable and sophisticated ideas, and to design ideas based on unique innovation, comfortable currents, leading the culture of the chinese women's garment industry. Ii. Product characteristics various styles: cadi's dress focuses on brand effects, product styles are diverse and meet the needs of different women's fashions. Quality: product fabrics are comfortable, airy, footless, footless and foot-free, with excellent experience. People-to-people price: as a medium-to-low-class brand, the cadigau women's dress, while guaranteeing quality, is relatively pro-people-friendly and suitable for mass consumption. Brand support: brand image: unionists can get a unified image of the cadi's high brand and a logo mandate to use brand visibility to attract consumers. Advocacy outreach: headquarters will conduct strong outreach, increase brand visibility and reputation and share brand resources with affiliated parties. Operational support: operations management: a strong business team at headquarters to help businesses carry out various outreach activities and assist businesses in establishing appropriate chains. Training guidance: headquarters provides professional and management training to help associate partners upgrade their operational and managerial capacities. Shop design: headquarters will provide a common design style and fit-out drawings to save the time of the associated contractors to find the design team. Policy support: regional protection: the headquarters has a regional protection policy that safeguards the interests of each associated partner. Activity support: headquarters will develop promotional activities for different periods of time based on the effectiveness of the operations of different shops and will send a team of mentors down to support the promotion and promotion。