Hunan province old bear food management company ltd. (known as the old bear's home) is one of the famous catering enterprises in the city of jiazhou, established in 2016. Under the flag, there are three brands of "old bear house " , "old bear house " , "old bear house" and "old bear house" and accompanying central kitchen and office headquarters, with a total of nearly 300 employees. "the people eat every day and every day." in the midst of competition, the bear family has embarked on a small-minded approach, with the vision of "hundred million stores, hundred years of business, shared and shared " , with the mission "friendly buns" and with the concept of the value of "good technology, liner, passion, refinement, innovation, sharing" , based on sound technology, reassuring foods, accurate market positioning and branding strategies, well-tilled traditional catering markets, winning a wide range of fans, well-rated friend circles, tens of thousands of tons of iron powder, increasing brand name and reputation, and creating an industry record of 30 centimetres' single-shop performance, making it an influential food chain of brands. In the five years since the establishment of the enterprise, the old bear family has continued to develop its brand development and management innovations, steadily completing its eight strategic configurations in hunan and shandong provinces, with nearly 100 development kits, 10 powder shops and 1 restaurant. In the context of public service initiatives, caring for vulnerable groups, condolence for flood-resistant soldiers and soldiers, taking the lead without fear of risk during the campaign, the family members of the country's old bear self-expressed a heartful breakfast in honour of the hero and the community. Official titles such as "hot brand of the ji cai food business", "cai cai cai" and "cai cai cai" and "tai cai" and "tai cai" are awarded. In 2020, the old bears were able to identify four new platforms: an incubation platform for the branding of the old bears as a restaurant, a development platform for the catering owners, a platform for the internal creation of guests to support the entrepreneurship of employees, and a new strategy for the funding of the investment platform for the development of the catering industry, which seeks to create value for employees, investors, businesses, businesses on a sustainable basis, and the sharing and contribution of enterprises. The chicks, though small, make a good meal, create a pole for the industry, perform their duties for the benefit of the community. The years to come, the decades to come, the history will witness how we can be better