Brand background: date of birth: 1998: place of birth: home of china's leisure clothes - shabrook the spirit of sharing: nadia's brand is based on the idea of "sharing, let's have a world" , using costumes as a vehicle to express people's feelings and convey a sense of sharing life. Business culture: share the good of life with 1. 4 billion people. A commitment to the spirit of sharing benefits every consumer. Product characteristics: recreational clothing positioning: nadia focused on the design and production of leisure clothing and the construction of a "n+a shared leisure suit" suitable for the public. Design concept: light fashion is nadia's brand concept, pursuing a simple, idealistic and not vain lifestyle. Market positioning: consumer groups: nadia is committed to providing 1. 3 billion chinese consumers with quality leisure clothing. Competition in the market: in the fast-fashion market for china's leisure clothing, nadia has created a brand-new brand of leisure clothing as one of the strong leadership brands in the market. Development course: initial development: since its establishment in 1998, nadia has implemented a model of brand clothing operations, which is marketed in the form of self-employment through a combination of exclusive sales. Innovative positioning: nadia's innovative positioning in 2009 created a "n+a shared leisure suit" that really suits 1. 3 billion chinese consumers。