The “baby kit” brand is a baby product for the general public under the umbrella of cutebaby's lovely multicompany. It relies on excellent product value and is a well-established product (127 product numbers), which is recognized by the country's mainstream stores and distributors. The “second-line price, first-line quality” approach created by the “baby kit” brand is a challenge to the infant commodity market. Its first-class production processes, safe materials, the quality assurance of the cutebaby company, and the national uniform anti-false code search are all intangible support for products. The "baby" brand's products are colored to pink, white, light blue, three tones, and the color system is positioned in a warm color system, with a pretense of kinship and a dream colour. It also follows the slogan of "baby's good" - "start baby's colorful life". The design concept of baby kit's overpacking, which is european in colour and incorporates traditional chinese ink elements, has led to the country's pregnant infant industry being ranked by the "ink freehand design" style. The existence of the baby kit brand is intended to allow domestic consumers to spend less on zui to buy quality-secure products. It's not just a slogan to start a baby's colorful life。