Many wanted to join the coalition but had made difficulties in choosing the project and wondered what kind of industry and project to choose. In this case, it is possible to consider joining mother and child shops. The benefits of mother and child shops are as follows: the market for mothers and children is a growing market with increasing market potential as there is growing interest in mother and child products and services. 2. Demand rigidity: mother-to-child products are one of the requirements of each household, demand is stable and less affected by the economic cycle. 3. The client group is broad: the group of clients of mother-and-child shops is not only newly married couples, but also persons of all ages, including paraparents, parents, grandparents, etc. 4. Product abundance: mother-to-child shops offer a variety of products, including baby products, child clothes, pregnant women's clothing, powdered milk, urine, etc., that meet the needs of different clients. Brand effects...