The milk powder is branded by the owner of hong xing dairy company ltd., located in xi'an province. The company was set up in november 2002 as a dairy manufacturing enterprise specialized in milk powder production and research and development. The company, which has a municipal technology research and development centre for new products, brings together well-known high-level nutrition experts in the country, high-level dairy testing specialists and high-level dairy technology specialists, has played a decisive role in the development, piloting, production and, by extension, marketing of new products in enterprises. The main product of the enterprise is infant and child formulas, which are fragrance and functional formulas, and, following strict management and good faith management of the enterprise, have obtained, in accordance with the law, a certificate of qualification for the production of industrial products nationwide and a registration certificate for food hygiene for export from the people's republic of china; the international quality management system iso 9001:2000 and the international food safety management system of haccp have been certified. Enterprises have infant and child formulas, defamined milk powder, and whole-fat powder production lines. The infant formula production line, with its production process and equipment being at the highest level in the country, the packing workshop for the production of grade 10,000 air cleaners, the air purification rate and the requirements for infant formula production have been raised by two levels. Suhui, managing director of the corporation, graduated from the school of economics and management, northwestern university, master of economics, senior economist; member of the csa, vice-president of the general council of the people of the zion district, and vice-president of the joint council of the mba of the university of the north-west, vice-president of the association of milkes of shaanxi province, managing director of the association of foods of shaanxi province, vice-president of the association of milkes of the city of xian city, 12th executive council of the association of municipal industry and commerce; qualified as "the labour model for the province of xinxi province", "the 9th western province's outstanding young entrepreneurs", and "the 10 outstanding young people of the city of xian city", with extensive experience in business and management. The company's leadership is highly knowledgeable, age-appropriate, cohesive, business-oriented, management-wise, and is based on "business as man" and "product as man." over the years, the quality of the product and the company's reputation have been excellent and have been rated by the municipal and regional technical supervision of business as "quality management", "renewal of contracts, credibility" and "good faith". In december 2006, the people's government of the city of xi'an was identified as the "sian city's top priority for agricultural industrial operations", in january 2007 it was awarded the "sian city's advanced unit for the construction of the food security credit system" and in february 2009 the provincial government identified the city as the top priority for agricultural industrial operations in shaanxi province。