Brand profile brand name: m&g, full name: shanghai morning stationery co. Ltd. (shanghai m & g stateery inc.) was established: 2008 (formerly a penmaking firm) headquarters location: shanghai brand positioning in china: high sex price vs. Student stationery & office supplies, covering the mass consumer market slogan: “creative writing, life of enjoyment” 2. Brand development course 1997: founder chen hsiung entered the stationery industry and initially represented korean stationery. 2002: launch of an autonomous brand, morning light (m&g). 2008: the shanghai morning stationery co. Ltd. Was formally established. 2015: a stock listing (stock code: 603899), becoming china's leading stationary industry. 2016: launched the high-end brand of kyushu monopoly, into the market for precision stationery. 2020 to date: expansion of direct marketing (clip), cross-border electrician, etc., global layout. The main product line includes morning-light stationery covering students' stationery, office stationery, fine arts supplies, creative works, etc. The core categories are: writing tools: neutral pens, cylindrical pens, pens, fluorescent pens, etc. (e. G., "morning k35" classics). Stationery kits: opening box, examination stationery kits, etc. Notebook & paper: workbooks, handbooks, sketchbooks, etc. Office supplies: folders, staplers, calculators, etc. Bronze & side: joint ip products with the palace, pokémon, etc。