The mackerel is a restaurant brand that was created in 2015 and initially opened its first fruit-cooked fish shop in hainan sanya. After many years of development, the mackerel has more than 200 branches throughout the country and has become one of the popular food boards of consumers. The special features of the mackerel roasted fish are its unique fruit-cooked fish production process, as well as its interior design and logo design, which closely follow the current fashion. The shop environment uses the concept of "subsidiary" design, incorporating the elements of "fish" and "sea" into interior renovations, creating a strong ocean breath. At the same time, the shop's logo design is very simple and industrial and complements the style of shop renovation. As a powerful restaurant brand, fish roasted by craftsmen not only provides safe and reliable foods, but is also constantly being introduced to export delicious and affordable food products. In addition, headquarters has provided support for the unified deployment of promotional activities, free leaflets and promotional gifts, which have contributed to the successful industry. Today, as the quality of life improves, new patterns of dietary consumption are being explored. Craft fish are a unique and delicious brand, and consumption patterns without utensils also create enormous wealth opportunities. The choice of fish roasted by craftsmen as an entrepreneurial project is a promising opportunity。