Branding background: socks in kawakawa admire the entrepreneurial spirit of “teaching, fighting, responsibility” with integrity, win-winness, and start-up as a business concept. The brand adheres to the primacy of the user, serves the client with the heart and works to impress the client with its own services. Product characteristics: socks in kawato are essential for survival based on a new management model, sound technology, thoughtful services, extraordinary quality. Provide a variety of sock products, including mid-socks, stockings, stockings, etc., to meet different consumer clothing needs. Some of the products, such as supernatural transparency thin stockings and wire-proof thin stockings, are favoured by consumers with their unique material and design. Price range: sock prices vary according to product, ranging from several to several dozen dollars, meeting the purchase needs of different consumers. Market feedback: from consumer feedback, the quality of socks in kawato is generally well rated, comfortable, diversified and affordable. Consumers are also highly appreciative of the services provided by the socks in kawato and consider them to be well served and enthusiastic. Marketing channels: socks in kawato have official shops on electric power platforms such as poaching, to facilitate online purchase by consumers. At the same time, kawato socks also have a real shop online, where consumers can go and select. In conclusion, the socks have earned the trust and affection of consumers with their high quality, diversified products and thoughtful services. Both online and offline purchases allow consumers to enjoy the comfort of the dress brought about by the socks。