With economic development and the accumulation of wealth, levels of consumption and consumption concepts and consumption cognitive capacity have increased. In response to the developments in the market industry, the mandarin has been able to buy "a business that will not be difficult to do" and to open up the front lines of the new retail field of the world's small stores, and the episodes have emerged! The violin gate uses the internet to reconstruct traditional retail people, sites and goods in all their aspects, to enhance the shopping experience through the precision marketing of goods, and to introduce innovative services as a commodity-based, integrated service station. Supply chain + marketing + big data the supply chain of traditional retailing is limited to procurement, production, logistics, insufficient synergy with consumers, distribution channels, and the intelligence supply chain of the leopards relies on large data and information systems, integrating consumer perceptions, intelligence synergies, precision services, etc., to enable systems to act in a coherent and information-led manner. The "octopus" model provides a closed loop to provide cross-channel, seamless experience to consumers by connecting to the viper brand, the orc's convenience store, financial services, third-party platforms, marketing platforms, technology platforms, big data, smart terminals, supply chains。