Spider king's headquarters, located in zhejiang win state, began in 1996 and was officially upgraded in 2004 by the general directorate of state for commerce and industry into a large, regional-free group company with a leading shoe industry. After more than 20 years of development and sedimentation, there are now more than 3,000 specialized stores, with distribution networks spread throughout the country. In 2015, spider-royal pioneered a new business model and successfully transformed into a brand management company with light assets. The founder, mr. Xu seung-jian, and chairman of the board of directors, based on their extraordinary business wisdom, built a “brand management model” that is difficult to replicate by peers, which succeeded in breaking down the heavy assets, high-cost and inefficient management bottlenecks of traditional enterprises and re-energizing the development of the spider king with youth and dynamism. In recent years, colleagues have been confronted with development bottlenecks, while spider-man continues to maintain the momentum of a reversal of the double-digit increase each year. Under the “multi-brand, large-platform” development strategy, the future of spider king will be transformed from a traditional retail business to a “brand-server” that integrates upstream and downstream resources, a business model known as “underline poaching” that stems from an innovation that has blended the retail experience of spider king with internet thinking for over 20 years. In the future, a wide range of retail brands in industries and regions will be integrated into this operating platform, including self-initiation, partnerships, acquisitions, mergers and acquisitions, and will also include a group of industry elites as brand players, partners or operators. The platform aims to make a large sum of products, with high-quality services, low-cost, highly subsidized market strategies, and initially, to export to the market, in a profitable manner, products of high value to partners, operators and suppliers, building a more benign win-win platform