The project describes kangaroo leather as a well-known enterprise for the design, production and sale of a series of products, such as men's and women's leisure packs, stylists, silver packs, belts, box boxes and stickers. The company's brand is approved for registration with the trademark office of the administration of commerce and industry of the people's republic of china and is one of the few large enterprises in the country that own their own well-known leather brands. Kangaroo skins have long been committed to a people-centred, qualitative and lean purpose, strengthening services, implementing multi-channel marketing strategies and modern business systems, comprehensively improving the quality of employees and product technology, improving product structures, strong and expanded brand culture and broad perspectives shared with more consumers worldwide. Based on the need for branding development and long-term planning of branding strategies for kangaroo leather, kangaroo leath...