17@is a sub-brand of guangzhou superball network technology ltd. 17@the branded enterprise, characterized by the new retailing of self-service shopping, has so far grown into a single collection of selected, comfortable and marketed brands, dominated by women's shoes, covering packages, hats, accessories and some of the fashionable female items. The brand embraces the concept of young fashion shopping: comfort+tide+ high value+ high quality. 17 @ combining the physical shop with the network, test-through, line-down, self-help. The factory straight-chain experience shop, which is consistent with current youth consumption and saves labour costs – the new retailing model is deeply popular among young people。