The author brand was created in 2009 and has been in existence for 11 years. As a man's art brand, subjective creation has been pursued to create a “free, writing” lifestyle for young people. "tomorrow can be brand-new" is the author's attitude to creativity. Writing brands provide strong safeguards for market development, using brand-plus business models, from design, r & d, technology, product control, and a complete closed-ring supply chain system of logistics. There are currently more than 350 brand stores, with outlets throughout the country. The author of the book is a male under the banner of the strange clothing company ltd. In guangzhou city, which was created in 2009. Simple liberal structuralism is our concept, and the natural nature of comfort is our quest, and the creative methods and extreme details of freedom are our concept. In the past, we have classified the author as a personal designer's brand, trying to incorporate the artistic elements to describe the uniqueness of the author's male dress, integrating the fashionable elements to match market demand, and hoping to have mature tastes, as well as elegance, when combined, we will find that everything is overlapping, cumbersome and unchallenged. Design style: designing a performance that pursues the nature of nature, rather than actively pursuing the visual effects of modern high-tech techniques, seeks creative feelings in simple things, while paying attention to comfort. The creative method of seeking freedom is designed not to seek exaggerating freedom, not to seek plain language, but rather to take it for granted。