I. Brand profile brand name: caina cosmetic place: wuhan founds in 1996: the company of wuhan kaina cosmetics cosmetics cosmetics cosmetics co. Ltd.: the business concept of technology dayning business, which brings together scientific research, production, marketing: the pursuit of perfection, excellence, product positioning and niche product positioning: focusing on human skin problems and child skin drying, working on tailoring the appropriate range of care products for asian skin. Product characteristics: high-quality raw materials: good cooperation has been established with globally renowned suppliers of cosmetic raw materials to ensure high quality of raw materials. Specialized r & d: with a professional advanced r & d team and advanced research techniques, continuously developing new products and introducing more humanized products. Prominent effects: the product series “baby ieast” and “break king” have been introduced and are well received by consumers in response to such issues as the drying of babies' skin and the drying of human skin in autumn and winter. Market layout and marketing network market layout: intensive marketing networks have been created in most parts of china, with a wide range of products. Marketing networks: the establishment of a science-based regional network management system that includes highly qualified managers, advertising designers, marketing planners and business promotions, consultants provides strong safeguards for corporate brand marketing. Iv. Union policy and support costs: the amount of investment varies depending on the membership programme and is roughly between $1 and $500,000. Specific costs include union fees, bonds, royalties, etc. Alliance support: product support: provision of high-quality, market-competitive cosmetic products. Training support: training of affiliated firms in comprehensive product knowledge, marketing techniques, shop management, etc. Marketing support: support for advanced marketing planning, print promotions, on-site marketing of pops, brand image attachments, etc. (c) regional protection: good regional protection measures, denial of collusive circulation and guarantees of exclusive ownership by affiliated firms in proxy areas. After-sale services: high-quality after-sales services are provided to affiliated parties on agreed terms. V. Brand strengths and future brand advantages: kaina's cosmetics enjoy high visibility and reputation in the market through high-quality products and services. Its professional research and development teams and advanced scientific techniques provide strong guarantees for continuous innovation in products. Development prospects: with rising consumer demands for the quality and efficacy of cosmetics, kaina, with its professional, focused and innovative spirit, is expected to achieve even more outstanding results in the cosmetics market。