First, the project background snails, a special snack, have continued to warm up in recent years in domestic and foreign markets and are popular with consumers. As the champion of the willow spray industry, the wang's unique taste, rich ingredients and nutritional values have gained prominence in the market. Ii. The brand introduction of the royal snack is part of the royal snack snacks management ltd. Of the city of liuzhou, which was founded in 2009 and is a well-known screwdriver chain in guangxi liuzhou. The brand, with its mission of promoting a culture of national cuisine, focuses on the combination of tradition and innovation and aims to provide consumers with the most local, healthier, faster, and modern-day-style rice pixie. Iii. Product characteristics unique formulations: royal snail powder uses unique formulations, refined on the basis of traditional processes, improved rice powder technology and made more smoother rice powders. At the same time, the soup is based on secret soups, accompanied by an exclusive snail and a dozen special halogens, which allow consumers to match their favorite snails with their preferences. Diverse tastes: at present, the king's corset has a variety of tastes, such as soup corsets, dry corsets, snails, etc., which meet the needs of different consumers. Iv. Investment dominance brand effects: as a well-known brand of the lianzhou screw powder industry, with extensive brand influence and a stable customer base, offers good market prospects for the allies. Full support: companies provide a range of alliances ranging from site assessment, shop improvement design, staff training to business start-up guidance, marketing planning, etc., to ensure successful start-up and fast-tracking. Standardized operations: the royal snail powder focuses on product consistency and quality assurance and promotes rigorous standardized manufacturing processes. From the procurement of raw materials to the cooking process to the shop service, detailed norms and standards have been developed at every link to ensure that each union store offers the same taste. V. The process of joining the alliance is detailed: the association partners can learn about the union policy, investment costs, etc., through the network of officials, telephones, etc. Completing information on the accession: the association must complete the application form and submit the relevant information for review. Headquarters audit: the company reviews the qualifications of the association and determines whether it meets the criteria for membership. Face-to-face communication: face-to-face communication between the parties to better understand each other's needs and expectations. Contract: after agreement between the parties, the union contract is concluded and the related costs are paid. (b) preparation for the opening of a shop: under the direction of the company, the association carries out preparatory work for the opening of the shop, the design of the shop, the training of personnel, etc. Official opening: once the shop has been renovated, the association conducts a pilot and formal opening. 6. Market prospects are growing in size, and consumers are increasingly pursuing good food, especially for fast and unique snack products. With its unique brand advantages, product characteristics and all-round support services, wang's screwdriver has great prospects for development in the market. In conclusion, the wang-snixed powder project is a catering start-up project with broad market prospects and good investment returns. For entrepreneurs interested in joining the alliance, the choice of a royal screwdriver would be a wise choice。