Peng ding was officially established in 2001 as the beijing tang do century information technology ltd. It is the national alcohol chain that currently runs the b2c internet business city, which is dedicated to building a larger domestic alcohol electric powerer platform using imported wine as a breakthrough point. As a result of its development for more than two years, there are now 500 urban branch agents operating in the country. At present, there are more than 3,000 wine products in operation, including wine, white wine, wine, beer, healthcare. In line with the business concept of "brand-and-share resource" , a regional chain model allows city operators in all regions to bring the quality and service of alcohol lovers closer to their experience. The quality of wine is ensured by the direct delivery of wine from europe, in cooperation with european estates such as france, italy and spain. Low prices for products were also achieved, with many intermediates and costs being saved, while the o2o operating model was launched in 2014 to create a national, localized and regionalized market through a line-to-line model. Pedagogic wine is dedicated to making its own brand name. Throughout this process, consumers are more intuitive in their acceptance of different concepts and cultures, and are more closely integrated into local markets. Pedagogic wine allows customers to truly realize the concept of "access to local services, online consumption, offline enjoyment". In order to solve some of the local product problems, it provides local agents, operators and local liquor agents with easier, easier and faster access to local markets, while at the same time it creates its own logistics system, allowing more people to enjoy the culture and philosophy of alcohol。