Bear branding is far-reaching, kuma means bear in japanese, and okuma represents the big bear, so polar bear is the main brand recognition. The polar bear symbolizes its purity and ability to adapt to the harsh conditions of the arctic, as it did when it was created, in a spirit of perseverance and realism in the face of the dilemma; the other implication is that the polar bear is also very good at fishing, so that brand identification and fishing are compatible and unique among all fishing brands. With its "technology-driven design", the bear continues to seek design inspiration for products from dynamic fishing "dynamic fishing", whether during weekly holidays or in professional competitions, and is committed to providing dynamic products that meet the needs of different fishers。