In order to raise consumer awareness of “cyanol” alcohol, build brand image and build initial consumer brand loyalty, the nine ridge white wine campaign has been effective in raising the profile and visibility of products through taste of alcohol, promotional material, large outdoor advertising, television advertising and participation in various major exhibitions. Advertising in the print and soft media continues to be intensified in order to create a three-dimensional advertising system for products that will make our products and brands more visible. The ability to bang on the middle- and low-level white wine market continues at yinli, naturally because it has high-quality products, followed by a star's voice and zui's importance is good marketing. This has ensured the competitiveness of the nine ridge white wine in the market. The nine ridge white wine has opened up and led to the "guene prizes" that are still very popular with consumers, with a note in the bottle cover, a zui general prize for lighters, and other daily items such as electric bicycles, colours, refrigerators, cookers, and waffles。