Columbia sportswear, founded in 1938, from portland, oregon, united states, as a pioneer in outdoor clothing branding technology, is the idea of the company. It is dedicated to communicating the essence of its brand through its products, and to making it possible for consumers to enjoy the outdoors for longer through creative technologies. In autumn and winter 2015, columbia globally promoted brands to consumers with a brand-new slogan, "tested tough." it's not just an advertising slogan, it's a brand commitment that colombia has made to every customer for almost 80 years. In the spring and summer of 2017, after an in-depth study of the main audience in the chinese market, "tested tough to play " , china's brand brand brand name officially meets with consumers. Columbia has a consistent field-testing culture, ensuring that products are tested in the real outdoor environment on numerous occasions to ensure high quality and heating, waterproofness, etc., allowing consumers to enjoy outdoor pleasures for longer。