The mildtree brand, introduced by the mccalling coalition, is from denmark and pursues a natural, comfortable and healthy concept of life, promoted by the style of "new, eco-sensitive, detailed design" and aims to become the country's mainstream leisure female brand. The branded cartoon rabbit mild translates various forms of brand culture into end details. For example, in garments, household goods, accessories, images, renovations and props. The english translation of "mildtree" is "the soft tree". Mildtree embraces the concept of nature, comfort, health. It is a return to the truth; it is an enjoyment of elegance and serenity; it is a quest for moderation and lightness. The choice of mildtree is a way of life, a state of survival, a free and natural mind。