Project brethren introduction i, brand background and headquarters: brethren is affiliated to the guangzhou brethren clothing co. Ltd. (or guangzhou brethren clothing co. Ltd.) and was established in 2008 as a young garment enterprise that combines clothing design, manufacturing and marketing. Brand concept: bissian aryan works on the concept of business as “realistic, faithful, forward” and the concept of business culture as “solidarity, equity, collaboration, mutual assistance” and works to create fashion, elegance and knowledgeable female brands for consumers. Ii. Product characterization style: bissalain design style is modern, integrating elegance, sensibility, competence and neutrality, and shaping the image of a fresh, leisure, simple, elegant fashion-collar woman. Colours and materials: using the classic black and white ash as a base colour, each season is added to the brand spirit as a grey colour; materials are used more often with mixed fabrics of cotton, cotton scrubbing, silk cotton, etc., with different metal deductions, structure designs and modern abstract pattern elements. Formulas and matching: design focuses on structural and contoursal changes, emphasis on matching individual goods with individual goods, provide a second-designed space mix for customers, have an integrated style with a fine atmosphere, and emphasize independent self-femininity. Iii. Age level of the target client group: mainly for modern urban women aged 25 to 40 who are fashionable, elegant and knowledgeable. Consumption characteristics: these women are active, confident, independent, fashion-seeking, quality-of-life and high-quality. Iv. Amount of investment in the union's policy: the union's costs range from 90,000 to 210,000 yuan, including rent, renovation, equipment, purchase, advertising, opening fees, salaries, liquidity, etc. Alliance support: fit-out and design: design of floors, renovations, etc., for customer shops free of charge. Operating management: good terminal shop maintenance and operations management support provided free of charge. Exchange policy: union stores are entitled to a 3. 8 discount and a 20 per cent switch in the season. Training and guidance: provide a full range of pre-opening marketing management training, as well as pre-opening preparation and pre-opening promotion guidance. Accompaniment: accompanies the brand concept: accompanies the bissylan culture and is willing to operate as a cause. Industry experience: experience in or insight into retail trade. Financial strength: good financial strength and good financial credibility. (b) location of the shop: the store must stand alone in the most expensive local commercial area or in a special place at a local large department store, operating in an area not less than 40 square metres (not less than 25 square metres). V. Market layout and development of the national landscape: bisyalan has successfully opened thousands of chains in dozens of provinces of the country, with extensive market layout. Ongoing innovation: brands regularly introduce new products, meet consumer needs for fashion and maintain market competitiveness。