With its core values of being a human being, making wine, doing good, serving the world, and with more than 10,000 full-time employees, it is committed to building a “manufacturing platform” centred on the white liquor industry, a “business platform” dominated by real estate, merchants, agro-processing, a “financial platform” dominated by financial groups, and a “language hotel platform” centred on the alcohol culture, the wine ecology, the wine industry, and alcohol tourism. Liquor is the dominant product of the group, and its origins began in 196 a. C. When cao cao devoted his home town's “nixing springs” and the method of brewing it to han's emperor liu chong, which since then has served as a royal tribute; cao tsao has also been named a wine god by historic circles; and wine is known for its unique style of “colour as crystals, as pure as phantoms, as pure as phantoms, as gyanol as portals, and as long as it taste...