Branding background: the easy to buy shop was established in february 2001 with a long business history and extensive industry experience. Corporate strength: company talent, financial strength, professional software development, product operation, marketing and business management team. There are various sectors, such as the smart research and development centre, the business operations centre and the integrated management centre, which provide high-quality intelligent business services to cooperating units and clients. Ii. Scope and characteristics of operations: easy-to-buy shops mainly operate daily consumer goods such as chips, yoghurt and chocolate, as well as a variety of commodities that meet the diversified needs of consumers. Operational characteristics: harmonization of procurement and distribution: provision of uniform procurement and distribution services to reduce the cost of incoming goods and ensure quality and reliability of goods. Harmonization of brand image: use of a unified brand image and logo to enhance brand awareness and reputation. Fashion health: promote a new retail culture of "fashion, health, abundance, ease" to create quality, healthy life experiences for consumers。