The "facewash bear washing" is part of the guangdong ai mei beauty technology company ltd., founded in 2021 and headquartered in guangzhou city, guangdong province, with a total registered capital of $10 million, created by a well-known team of make-up operators working in partnership with senior technical managers, with the innovative introduction of a very simplistic concept of skin protection, the creation of a light beauty wash, and the redefinition of a very simple, light beauty standard for the beauty industry. "skin protection, starting with the washing of the face" ; beauty lifestyles in the field of face cleaning, nursing, skin maintenance, the creation of insinuated consumption scenes for consumers through an intelligent service platform linked to the internet + object, and the promotion of the creation of the new blue sea in the context of a new era of beauty. The pace of young people's access to beauty salons is hampered by high prices, non-transparent fees, excessive beauty and unconvenient purchasing. "the beauty salon, it's where the mothers go." after 80, 90, they don't want to go to the beauty salon anymore. In order to change this phenomenon, the facce wash bear, which is based on the idea of men and women's individuality and fashion consumption in the current era, has been innovative in promoting the idea of ultra-simplistic skin protection, advocating for the establishment of "small, beautiful, specialized, modern, steady and easy" beauty salons, opening up new modes of retail services in the beauty industry, and working to create a beauty experience that everyone can enjoy without fear of consumption, making beauty care an easy, simple and effective experience。