It was created in 2014 with its headquarters in shanghai, and its founders include li bin and a range of internet entrepreneurs, with li bin as chairman. It is a global brand-setting initiative that has established r & d, design, production and business institutions in 13 locations, including san josé, munich, london and shanghai, bringing together thousands of people from the automobile, software and user experience. In november 2014, li bin, liu zhangdong, li zing, ting, gao zhui capital, capital-based internet enterprises and entrepreneurs joined together to understand users, and obtained the intellectual choice of dozens of well-known institutions, such as tinmashi, 100-degree capital, redwood, park, uzg, huaping, tpg, gic, idg, and happy capital. In april 2016, a strategic cooperation framework agreement was signed between jiang huai and the motor vehicle. On 21 november 2016, the new logo, an english brand, was launched in london. A new concept car, eve, was released on 10 march 2017. On 19 april, 11 vehicles were brought with them to show up at the shanghai international car fair, a brand-named chinese premiere. In december, seven suv es8s, fully electric, were officially issued and booked. On 28 june, the delivery of vehicles to ordinary users began officially. The motor vehicle is registered in shanghai and the company has invited martin leach, the former director of ford and mashalati, to serve as president. The company has over 300 employees, mostly in research and development, and has branches in silicon valley, germany, munich, london, england, and beijing and shanghai, china. The company plans to launch in 2016 an electric supercar that is comparable to tesla's model s. Co-founder li bin explained that the company is primarily responsible for car research and development and design and that the manufacturing chain is entrusted to the traditional automobile industry. In addition to electric super-run vehicles, the company plans to produce popular models at only half the price of tesla model s (which is sold at rmb 620,000 in china). It's not just a car brand. To provide high-performance smart electric cars and user experience, it is dedicated to creating a happy lifestyle for users and creating a global "user brand". It is a global-based brand name that has established r & d, design, production and business institutions in 13 locations, such as san josé, munich, london and shanghai, bringing together thousands of people in the world's automobiles, software and user experience。