7-eleven, a convenience store brand, was formerly owned by the united states southern corporation and became a japanese company in 2005. The brand was created in 1927, and its predecessor was the southern continental ice company, which sells mainly ice blocks. Later, as refrigerators were not widely available, frozen ice became an indispensable requirement for life. In an effort to improve customer service, jefferson goering decided to operate 16 hours a day, a service that was well received by the local population. By carefully investigating the willingness and needs of the local population, göring found that the local population wanted him not only to sell the ice, but also to sell other goods in due course. Like milk, eggs, bread, etc. To that end, goering proposed that southern mainland companies provide more convenient goods for their own shops, which they agreed to. From 7 a. M. To 11 p. M., the shop was opened at 7-11 p. M., which is also the origin of the 7-eleven name. 7-eleven not only sells goods that are essential for everyday use, but also provides various facilities such as electricity, gas, insurance, water, cable television, etc. In addition, 7-eleven has introduced a range of personal services such as rent-free umbrellas, free hot water and free charging. These services make 7-eleven an integral part of people's lives. Globally, 7-eleven has tens of thousands of shops, the number of which is the highest in the world, well above the sum of other convenience store brands. As the world's top 500 brands, 7-eleven takes root in its unique model, quality products and caring services, and is well received by urban consumers, especially young white-collars。