The company has a strong r & d power, a rigorous production process, market demand-driven, active advocacy and adherence to green, consumer trends, the selection of top-class red-tree raw materials, the use of traditional crafts, strict technical standards and the production of quality date food. The high quality of products leading to the market for date-palms has generated a wide appreciation of the market. The modern marketing network of company is being built on an initial scale and is developing rapidly. Companies are actively engaged in research on multiple channels, real-time access to market information, grasping market dynamics and trends, new planning of market channels in the light of market changes, well-developed outreach strategies, focusing on the deepening of traditional channels of circulation, modern business outlets, building on previously linked channels, and the expansion of a variety of channels, such as e-commerce channels, customized buy-out channels, oem channels and special channels, and the growing maturity and sophistication of market network systems. The company has developed a long-term development strategy with the goal of "care for health, building 100-year-old shops, making excellent products advanced" and a core business concept of "dedicate quality products to consumers, provide quality services to clients, create quality performance for clients, create quality values for clients". Develop and improve a series of standardized service processes to provide genuine, high-quality, professional services to clients, provide direction and support throughout the process, allow clients to develop rapidly, grow together with clients, win-win markets and generate wealth. By adhering to the "people-centred, extraordinary" talent concept, companies have developed a good team of r & d, production, marketing, planning, design and service providers, providing specialized services to their clients with excellent business, good skills, and having undergone the exercise and testing of the market, which has been praised and appreciated by many clients. The company has become one of the brands of the red date industry. In 2014, the company will be guided by the concept of strategic business cooperation, which will be based on the development of a diversity of dates, the creation of traditional healthy feeders, the introduction of technical guides, quality support, cultural promotion, service escorts, the promotion of business upgrades, management upgrades, product upgrades, channel upgrades, service upgrades, market design, and the creation of a board of directors, based on the concept of shared product resources, with a view to developing a common subsistence business。