The shandong national liquor group ltd. Is a large-scale production enterprise for the production, development and sale of alcohol in a single company. Municipal enterprises for intangible cultural heritage. Since its creation, the national wine industry has been pursuing the purpose of the "history brewery, 100-year-old ethnic enterprise" and has made china's wine industry more visible in the international arena by taking the heart of a craftsman, freeing itself from agitation, building patience and passing on the "nineteen recipes." in recent years, the integration of globalization has opened up a vast market for the national wine industry, which, with its own brand-named general wells, has adopted a multifaceted development strategy, working in partnership with a number of well-known enterprises, such as wuzhou, mao tai town, yangtai town, river town, da yunfai, ants merchants, yumei, wal-mart, carrefour, yonghui, hubei wu, hubei-china merchants, wuhan, long shaptung, ning po river shopping, weihai family members, henan kings, nanyang wandlum, zhen wan dynasty, zhui family, shin express, men's swords, and so on, to adapt to the international globalization of consumers. The national wine industry is building the legend of "chinese wine, the world enjoying" by taking advantage of the novelty, unique innovation of the product and leading the alcohol market。