The mountain sea bookshop is a bookshop with a deep historical and cultural background, with the core brand concept of promoting reading, creating a comfortable shopping environment and promoting “let's grow together in reading”. The mountain sea bookshop, which originated in 1995, has grown over the years from a small bookshop to a chain of bookstores. It provides not only books, but also rich cultural products such as stationery, pictures, etc. It has an elegant environment, a well-equipped facility and a coffee shop where readers can enjoy the good things of life while reading. In the area of services, the shopkeepers are polite and responsive to the needs of their customers and are active in helping them. In addition, it regularly carries out activities of public interest, such as painting and calligraphy, aimed at stimulating the love of children for learning. The shop also provides free reading areas and provides children with a quiet and comfortable reading environment. In terms of prices, the commodity prices of mountain and sea bookstores are in line with market prices and are convenient and complete. At the same time, it focuses on customer experiences, such as the availability of starbucks service points in some branches, the provision of drinks and snacks, and the enjoyment of food while reading. In the business model, mountain bookstores have also been actively innovative, operating chains to facilitate more readers. In taiwon city, for example, the sea bookshops opened several branches and worked with starbucks to provide places for study and leisure. In general, the mountain sea bookshop is a cultural experience site that combines reading, leisure and shopping. It works to promote a reading culture and enhance public cultural literacy. The mountain bookstore is a recommended option, both for readers who love reading and for those who seek places for cultural leisure。